The 3 Most Effective Ways to Market Your Snow Plow Business

By Ryan Pfeifer

Let me guess, you’ve started a snow plow business but you’re not getting as many clients as you hoped, right? It seems to me that some effective marketing strategies can ease your worries.

That’s why in today’s post, I’ll discuss the 3 most effective marketing strategies based on insights from experts who have decades of experience in the snow removal industry.

So without further ado, let’s get to it.


social media marketing

1. Social Media Marketing

Unless you’ve been living without technology, you’ve heard about social media marketing. But here’s the thing, most people don’t get what social marketing is all about.

They think it’s all about touting what you do and how great a snow removal business you’ve built. But that’s a recipe for disaster.

People are now more conscious about promotional tactics than ever before. They can instantly distinguish an empathetic message from a desperate sales request.

That is why you have to first gain their trust and then promote your services. A great way to do that is by implementing the 50 to 30 to 20 social media marketing rule.

Let me explain how it works:

50 percent of your posts should be top funnel and aim to engage your audience. This should be content that talks about issues that affect your clients daily.

For instance, articles like “Top 5 Fall Preps to Do Now Before the Snow Falls”.

Just to be clear, you don’t need to own this content. You can find valuable content for your clients on the internet and share it with them.

Doing this will build trust by ensuring your clients that you want to help them.


The remaining 30 percent should be middle funnel content owned by you that aims to inform and educate your clients about your services.


But make sure this content is crafted in a way that doesn’t make you come off solely focused on selling.


Now, the remaining 20 percent of your posts should be bottom funnel and focus on selling your service.


Other than following the 50 to 30 to 20 rule, you should also take some time to engage your followers by:

  • Sharing their content.
  • Answering their questions.
  • Responding to their concerns.

These simple acts are super effective at building trust and winning clients. Check out how Nektyd implements this tactic on Instagram.

referral marketing

2. Referral Marketing

Referral marketing is like magic.

If you have done a good job for your existing clients, they will recommend your services to family and friends without you even having to ask.

Most snow plow business owners are surprised by the number of referrals they get through their existing clients who are happy with the service they get. 

So, the key here is to keep your existing clients happy. Here are a few tips to wow your clients:

  • Do an exceptional job — don’t give your client any reason to complain.
  • Keep them in the loop by providing them up-to-the-minute updates.
  • Give them a small discount, but only if you can afford it.

3. Overall Company Branding

Would you buy a car from Ford or JAC? I am guessing you would go with Ford because you’ve never heard of JAC. That’s the power of branding.

When people know who you are, they are much more likely to buy from you.

Here are a few effective and simple ways to brand your snow removal company:

  • Keep your website up to date.
  • Add only immaculately written and well-designed content on your site.
  • Make your official site mobile friendly because over 50% of people surfing the web use their phones.
  • Add your company logo and phone number to your equipment, including trucks, plows, and shovels.
  • Make sure that your business sign is visible from all angles.
  • On your business sign, use images and texts large enough to be seen from a great distance.

To take your branding up a notch, I recommend consulting an expert brand ambassador.

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