Essential Tactics to Hire Skilled Employees for Your Snow Plow Operation
Essential Tactics to Hire Skilled Employees for Your Snow Plow Operation Jared Johnson Hiring the right staff can be a game-changer for your snow plowing
Let me guess, you’ve started a snow plow business but you’re not getting as many clients as you hoped, right? It seems to me that some effective marketing strategies can ease your worries.
That’s why in today’s post, I’ll discuss the 3 most effective marketing strategies based on insights from experts who have decades of experience in the snow removal industry.
So without further ado, let’s get to it.
Unless you’ve been living without technology, you’ve heard about social media marketing. But here’s the thing, most people don’t get what social marketing is all about.
They think it’s all about touting what you do and how great a snow removal business you’ve built. But that’s a recipe for disaster.
People are now more conscious about promotional tactics than ever before. They can instantly distinguish an empathetic message from a desperate sales request.
That is why you have to first gain their trust and then promote your services. A great way to do that is by implementing the 50 to 30 to 20 social media marketing rule.
Let me explain how it works:
For instance, articles like “Top 5 Fall Preps to Do Now Before the Snow Falls”.
Just to be clear, you don’t need to own this content. You can find valuable content for your clients on the internet and share it with them.
Doing this will build trust by ensuring your clients that you want to help them.
But make sure this content is crafted in a way that doesn’t make you come off solely focused on selling.
Other than following the 50 to 30 to 20 rule, you should also take some time to engage your followers by:
These simple acts are super effective at building trust and winning clients. Check out how Nektyd implements this tactic on Instagram.
Referral marketing is like magic.
If you have done a good job for your existing clients, they will recommend your services to family and friends without you even having to ask.
Most snow plow business owners are surprised by the number of referrals they get through their existing clients who are happy with the service they get.
So, the key here is to keep your existing clients happy. Here are a few tips to wow your clients:
Would you buy a car from Ford or JAC? I am guessing you would go with Ford because you’ve never heard of JAC. That’s the power of branding.
When people know who you are, they are much more likely to buy from you.
Here are a few effective and simple ways to brand your snow removal company:
To take your branding up a notch, I recommend consulting an expert brand ambassador.
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